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The Cricket AI blog
Field notes on modern marketing, AI-search visibility and honest automation — written the way we build: concrete, tested on ourselves, and free of invented numbers.
Guides
What is GEO? AI-search visibility, explained
The cornerstone guide: how engines choose citations, the four pillars, the measurement loop, and a 10-point checklist.
July 27, 2026
How ChatGPT decides which products to recommend — and how to become one of them
The retrieve–assess–synthesize pipeline gate by gate, what it rewards and quietly punishes, and the scoreboard that keeps it from being superstition.
July 27, 2026
The honest guide to Reddit marketing (without getting banned)
Why disclosure strictly beats astroturf, the anatomy of a reply that works, choosing threads on relevance — and the cadence that keeps accounts healthy.
July 27, 2026
We let our AI CMO market itself. Here's the playbook it ran.
The audit run on our own site, what it prescribed, what we shipped, and what dogfooding changed in the product.
New posts land as the work behind them is real — no content-calendar filler. The changelog is the day-to-day diary.
Read the changelog →